Your website.
A property lead machine.
One embeddable form. Property owners fill it in — fire, flood, escape of water, storm damage. The lead lands straight in your Claims Dashboard.
Built for loss assessors who want inbound enquiries without building intake systems from scratch. Embed in 60 seconds. Works on any website.
Up and running
in under a minute.
No developers, no integrations, no setup forms. Your link exists the moment you log in.
Log in to your Claims Dashboard
Your unique property intake link is automatically generated when you access the Property Leads panel. No configuration needed — it's ready to use immediately.
Share your link or embed the form
Copy the hosted link and share it via email, social media, or WhatsApp. Or copy the one-line iframe code and paste it into any page on your website — it works anywhere.
Leads arrive in your dashboard
Every time a property owner submits the form, you get an instant email notification and the lead appears in your Property Leads panel with their name, address, claim type, and description.
What your visitors
actually fill in.
The form is clean, fast, and mobile-friendly. It captures everything you need to qualify a lead — without overwhelming the property owner. They fill it in, hit submit, and it lands in your dashboard.
Full Name
So you know who you're calling back
Email Address
For written follow-up and documentation
Phone Number
Optional — for urgent cases
Property Address
Full address including postcode
Type of Damage
9 categories: fire, flood, EOW, storm, damp and more
Damage Description
Free-text summary, max 500 characters
Your branding, your leads
The form page is clean and neutral — property owners trust it. All data belongs to you, stored securely under your account.
Free Claim Enquiry
Your Details
Property & Claim Details
Brief Description
9 claim types
Real leads. Full details.
Ready to work.
Every submission gives you name, address, phone, email, claim type, and a damage description — everything you need to make a qualified callback.
1
New
1
Contacted
1
In Progress
1
Converted
0
Closed
Margaret Collins
margaret.collins@email.co.uk
14 Birchwood Avenue, Manchester, M21 7GT
Burst pipe in upstairs bathroom flooded the kitchen ceiling below. Insurer has already sent a loss adjuster but the offer seems low. Damage to flooring, units and ceiling.
Derek Okafor
d.okafor@example.com
3 The Crescent, Birmingham, B15 2RH
Kitchen fire spread to utility room. Significant smoke and soot damage throughout the ground floor. The insurers are dragging their feet on the survey.
Sarah Whitmore
sarah.w@hotmail.co.uk
82 Victoria Road, Leeds, LS6 1DW
Ground floor flooded after the River Aire burst banks in February. Flooring, skirting and plasterwork all need replacing. Contents also affected.
James Patel
jamesrpatel@gmail.com
9 Orchard Lane, Bristol, BS6 5RU
Roof tiles damaged and two skylights cracked in the January storms. Temporary patch in place but need the full claim assessed properly.
Instant email alert
You get an email the moment a new enquiry comes in — no need to keep checking the dashboard.
Status tracking
Mark leads as New, Contacted, In Progress, Converted or Closed. Add private notes at any stage.
Filter and search
Filter by status, search by name, email, address or claim type. Find any lead in seconds.
Two options.
Both take 60 seconds.
Use the hosted link if you just want something to send people. Use the iframe if you want the form to live inside your website.
Option 1 — Hosted Link
Share anywhere. No website needed.
A full-page intake form hosted by Claim Builder. Share the link via email, WhatsApp, social media, or in your email signature. Works on mobile and desktop, instant to send.
Your hosted link (example)
https://claimbuilder.co.uk/property-intake/prop-a8f3
Property owners click the link → fill the form → submit → lead arrives in your dashboard.
Option 2 — Embedded iframe
Lives inside your website. One line of code.
Paste one line of HTML into any page on your website. The form appears inline — visitors never leave your site. Works with Wix, Squarespace, WordPress, Webflow, and any other platform.
Your embed code (example)
<iframe src="https://claimbuilder.co.uk/property-intake/prop-a8f3" width="100%" height="820" frameborder="0" style="border:none;border-radius:12px;"></iframe>
One paste. The form renders inline on any page. Submits straight to your dashboard.
Where to put it
The more places you share it, the more leads you get. Here are the highest-converting placements for loss assessors.
Services page
Add the form or link directly on your "Property Claims" service page.
Contact page
Replace or supplement a generic contact form with this targeted intake form.
Email signature
Add the hosted link to every email you send — one click for new enquiries.
WhatsApp / social
Share the link directly in WhatsApp, LinkedIn, or Facebook posts.
Standalone widget
Embed as a full-page widget on a dedicated "Get a Free Assessment" landing page.
Referral partners
Send the link to solicitors, surveyors, or agents who can pass it on to clients.
Designed to turn visitors
into qualified enquiries.
Every detail of the intake form was designed around a single goal: getting a property owner with a legitimate claim to complete and submit.
Mobile-first design
Most property owners will find you on their phone after an incident. The intake form is fully responsive, fast-loading, and easy to complete on a small screen — no pinching, no scrolling nightmares.
"No obligation" framing
The form prominently shows "no upfront cost", "no obligation", and "quick response" trust badges. Property owners are more likely to submit when it feels risk-free.
Specific claim categories
Selecting a claim type (fire, flood, escape of water…) makes the form feel relevant to their situation. Generic "contact us" forms lose people. Specific categories build confidence.
Instant confirmation
After submitting, property owners see a clear confirmation screen with their details echoed back. They know the enquiry was received — which increases trust and reduces drop-offs.
Low-friction fields only
Name, email, phone, address, claim type, description. That's it. No account creation. No lengthy questionnaires. Quick to complete means higher completion rates.
Secure and professional
Hosted on a professional domain with HTTPS. No sketchy forms, no WhatsApp-style messages. Property owners with a serious claim feel comfortable entering their home address.
Embedded it on our services page in about three minutes. We had our first lead come through the same day.
I just share the link in my WhatsApp signature now. It feels professional and I don't have to chase people for their details anymore.
The leads come in with everything I need to make a proper callback — address, claim type, their description. I'm not going in blind.
Questions
Everything you need to know before getting started.
Is the Property Intake Widget included with my CMR Pro subscription?
Yes — it is included at no extra cost for all CMR Pro subscribers. Log in to your Claims Management Dashboard, navigate to the Property Leads section, and your unique intake link and embed code are already there waiting.
Where do the submitted leads actually go?
Every submission is saved directly to your account in the Property Leads panel inside your Claims Dashboard. You also receive an instant email notification so you can follow up without delay. No leads are shared with anyone else.
What does the property owner see after they submit?
They see a clear confirmation screen with their details echoed back and a message confirming that a qualified loss assessor will be in touch shortly. The experience is clean, professional and reassuring.
Can I embed the form on any type of website?
Yes. The iframe embed code works on any platform that allows you to add HTML — including WordPress, Wix, Squarespace, Webflow, and custom-built sites. If your platform allows HTML blocks or embeds, you're good to go.
Can I use the hosted link without embedding it?
Absolutely. The hosted link works completely independently — share it via email, WhatsApp, social media, or add it to your email signature. Property owners click the link, fill in the form, and the lead arrives in your dashboard.
How many leads can I receive through the widget?
There is no limit on the number of property enquiries you can receive through your intake widget. You can receive as many leads as your widget generates, with no additional cost per submission.
Can I update the status of leads and add notes?
Yes. Each lead card in the Property Leads panel has a detail view where you can update the status (New, Contacted, In Progress, Converted, Closed) and add private internal notes. Your pipeline, your way.
Do I need to be FCA authorised to use the property intake widget?
The property intake widget is available as part of CMR Pro, which is designed for FCA-authorised claims companies and loss assessors. The widget itself only captures enquiries — you must ensure your practice complies with all applicable FCA regulations when following up.
Start collecting property
leads right now.
Your intake link is already waiting in your Claims Dashboard. Log in, open the Property Leads panel, and you're live in under a minute.
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All three tools included in CMR Pro · £299/year · 5 shared credits